Customer profiles 

First customer profile- 

• Age 19
• Ability- fully able/ fit to do anything 
• Social/ economic status- Budget student, looking for an adventure! 
• Medical- no medical issues 
• Fitness- High fitness levels, does regular cardio
• Likes- The beach, water sports, trying new foods. 
• Dislikes- Drinking, busy nightclubs, waking up early. 
• Dietary requirements- Allergic to nuts. 

   Holiday to match customer profile- Caribbean village Agadir, Morocco 

• 3 star hotel 
• 30th April 2025- £365pp
• 7 nights
• All inclusive 
• Located next to a beach and water sports 
• In a quieter area with not much nightlife 
• Spacious room with comfortable bed

Activities to fit my customer type- Sahara desert tour 

• Lots of available space to book- ideal for solo travelers 
• Riding through the Sahara desert on a quad bike 
• great way to make new friends 
• Includes transfers to/ from 
• Approx. £60 to do (currency is Dirhams) 
• A once in a lifetime experience 
• pre bookable  

Why have i chosen these for my customer profile? 

I have this holiday package for my customer profile for a variety of reasons. My customer has many interests which helped me pick their holiday for them as well as indicating their dislikes. The holiday i chose for my first customer profile is the Caribbean village Agador in Morocco. Morocco is well known for being a beautifully sunny country with exotic culture and a calming atmosphere. My first customer loves to relax near the beach and explore local culture through food. Morocco is a great destination for this. Furthermore, the activity is an adrenaline filled activity of riding through the safari on quad bikes. This is a great idea as the customer loves adventure and doesn't enjoy not being busy so this is a great way to keep them busy and help them make memories. 

Why is this responsible?

The tour operator offers a comprehensive package that includes hotel and transport. This approach to travel is efficient, as it consolidates accommodation, transfers, and flights under one entity, saving both the company and customers time and money. Additionally, the security of ATOL protection ensures your investment is safeguarded against any unforeseen events or complications.

Alternative destinations and why i chose them 

Thailand- 

• Exotic area
• popular with young tourists 
• plenty of adventure activities such as zip wiring and water sports 
• An overall must see

Malia, Crete 

• Plenty of options for accommodation on a budget 
• Activities such as quad biking and watersports
• Lively culture
• Variety of new foods to try  

2nd customer profile- 

• Age-40 
• Ability- has children so needs to help look after them
• Social/ economical status- Middle class
• Medical- n/a 
• Fitness- fit and healthy
• Likes- Adventure and sightseeing 
• Dislikes- Busy environments, loud music
• Dietary requirements- Lactose tolerant

Holiday- Vik hotel San Antonio 

• 4 star rating 
• Lanzarote
• June 2025
• 7 nights, flights and transfers included 
• All inclusive 
• Beach front 
• Nearby shops, restaurants and bars 
• 3 pools (incl children's pool) 
• Free child places + children's entertainment 
• Spacious rooms and lots of availability  

Activity- Aquapark Costa Teguise 

• Available to purchase through Jet 2 
• Gives parents the option to chill out or join in with the kids
• Prices depend on when you purchase the ticket (cheaper during quieter periods) 
• Food and drink available to purchase there 
• A perfect day out for the whole family!

Lanzarote volcano short south tour 

• 45 euros for an adult, 10 euros for a child
• Ideal for families
• Drop off/ pick up at hotel/ accommodation
• 3stops to explore different parts of the area
• Lunch included
• Tour guide included in any language needed
• Great for selfies. 

Why have i chosen these for my customer profile? 

I have this holiday package for my customer profile for a variety of reasons. My customer has many interests which helped me pick their holiday for them as well as indicating their dislikes. I chose this holiday for my customer because the customer loves spending time with their family so the resort had to be able to accommodate the family. The resort is located next to many shops and restaurants and has children entertainment available. Furthermore, the waterpark is accommodating for the whole family and meets all the family's needs. This also fits with the customer profile as the customer likes to spend time with the children, this gives them the perfect opportunity to whilst the rest of the family have the option to chill out when they choose to. 

Why is this responsible? 

The hotel and transport both come in a package provided by the tour operator. This is a responsible way to travel because This can save money and time for the company as well as for the customer. Furthermore, all package holidays are ATOL protected which will protect your money/ holiday incase of any issues or unprecedented circumstances. 

Alternative destinations and why i chose them 

Kos- 

• lovely destination
• popular for families 
• great modes of transport 
• easy to navigate
• Activities available such as watersports and a local waterpark 

Majorca- 

• Popular family destination 
• affordable 
• great ways to get around the area
• Activities ideal for the kids such as kids clubs and waterpark. 

3rd customer profile 

• Age- 25
• Ability- high fitness levels, enjoys working out 
• Social/ economical status- middle class
• medical- n/a 
• fitness- high fitness levels
• Likes- Going on scenic runs, trying new foods and the beach
• Dislikes- Busy environments and drinking. 
• Dietary requirements- Healthy diet 

Holiday- Ikos Dassia 

• October 2024 
• 7 nights 
• All inclusive 
• 5 star rated 
• Beach front resort with large pool 
• 20kg luggage allowance 
• Nearby shops and restaurants
• Transfer and baggage included
• Offer available through First Choice' website

Corfu walking tour 

• Private walking tour 
• Duration- 2.5 hours
• 85 euros per person 
• Daily running tours 
• 10 different food stops, exploring different cultures with each food
• Tour guide included 

Why have i chosen these for my customer profile?

I have this holiday package for my customer profile for a variety of reasons. My customer has many interests which helped me pick their holiday for them as well as indicating their dislikes. The resort i chose for this  customer has its own private beach front available for the people staying in the resort to use at any given time. My customer enjoys going on scenic runs as they are athletic and enjoys staying active. Therefore, the location of this attraction is ideal as it is a great area for running and is nearby other scenic areas. I also chose the boat trip as an activity because it is adventurous and a great sightseeing activity which is easily accessible and perfect for my client type. 

Why is this responsible? 

The hotel and transport both come in a package provided by the tour operator. This is a responsible way to travel because all accommodation, transfer and flights are organized by one company. This can save money and time for the company as well as for the customer. Furthermore, all package holidays are ATOL protected which will protect your money/ holiday incase of any issues or unprecedented circumstances.  

Alternative destinations and why i chose them